The programme aims to enable students to understand the societal needs and emerging opportunities within the silver-haired market, fostering social innovation in this sector. Students will apply design thinking to conceptualize social solutions and utilize project management and digital marketing skills to drive community initiatives. Through industry internships and programme planning, students will be trained to become community project coordinators who design and implement social innovation projects with empathy, professional competence, and creative thinking.
The programme is also designed with an emphasis on generic and language training, whole-person development and workplace experience to better prepare students for further studies and employment.
| Duration of Study: | 2 years (Full-time) |
| Offering Campus(es) / Venue(s): | IVE (Sha Tin) |
| Career Prospects: | Community Executive, Community Development Officer, Project Officer, Program Worker, Rehabilitation Assistant, etc. |


Articulation
Graduates may apply for admission to full-time / part-time bachelor degree programmes at various local and overseas universities, e.g.
- Bachelor of Science (Hons) Health and Social Care, University of the West of England, Bristol, UK (Full-time One Year) #
- Bachelor of Science in Gerontology
- Bachelor of Arts (Honours) in Applied Ageing Studies and Service Management
- Bachelor of Arts (Honours) in Social Policy and Social Entrepreneurship
- Bachelor of Social Sciences (Honours) in Social Entrepreneurship and Development Studies
# Registration No.: 253136. It is a matter of discretion for individual employers to recognize any qualification to which this course may lead. Please refer to the corresponding programme page in the website of SHAPE.
Programme Focus

Curriculum
- Introduction to Psychology
- Sociology of Aging
- Smart Living and Techno-aging
- Health and Well-being
- Principles of Community Navigation and Leadership
- EWC: Effective Oral Interaction*
- WPD – Mindshift: Achieving Personal Growth & Effectiveness^
* EWC: Essential Workplace Communication
^ WPD: Whole Person Development
# VCC: Vocational Chinese Communication
@ PWC: Professional Workplace Communication
- Group Work Practice for the Elderly
- Social Policy and Aging Society
- Innovation and Creativity in Silver Market
- Seminars on Silver Market Projects
- Social and Digital Marketing in Community Services
- EWC: Digital Written Correspondence*
- VCC: Putonghua Conversation and Reports#
* EWC: Essential Workplace Communication
^ WPD: Whole Person Development
# VCC: Vocational Chinese Communication
@ PWC: Professional Workplace Communication
- Project Management in Community and Social Services
- Seminars on Silver Market Projects
- IT Essentials – Services
- PWC: Storytelling and Job Search@
- WPD – Collaboration, Teamwork & Social Engagement^
- Enrichment Module B
* EWC: Essential Workplace Communication
^ WPD: Whole Person Development
# VCC: Vocational Chinese Communication
@ PWC: Professional Workplace Communication
- Social Enterprise and Business Management
- Rehabilitative Care and Exercise for the Elderly
- Programme Planning for Silver Market
- Elective (choose one of the following) :
- Horticultural Practice for the Elderly
- Elderly Fitness
- Pre-retirement Planning
- Non-Pharmacological Pain Management Therapies for Older Adults
- Practice of Expressive Art for the Elderly
- Working with Persons with Dementia
- PWC: Pitching and Persuasive Presentation@
- VCC: Putonghua Presentations and Promotional Text Writing#
- Enrichment Module A
* EWC: Essential Workplace Communication
^ WPD: Whole Person Development
# VCC: Vocational Chinese Communication
@ PWC: Professional Workplace Communication
- Research Studies in Aging
- Values and Ethics in Social Services
- Industrial Attachment
- PWC: Proposal and Report Writing@
- WPD – Enhancing Competencies in the 21st Century Workplace^
* EWC: Essential Workplace Communication
^ WPD: Whole Person Development
# VCC: Vocational Chinese Communication
@ PWC: Professional Workplace Communication
